USA 1Q Top Cable Network 8 Years Running
by March 19, 2013 4:59 pm 537 views0
According the USA Network, “USA is the most watched cable network in 1Q for the 8th consecutive year, marking a victory no other cable entertainment network has ever achieved.” It’s also the 27th quarter that the network is the most watched. People love what USA Network has to offer.
Considering the extremely strong competition among cable networks over the last decade, I’d consider that a very considerable achievement. Among the shows that helped them reach that milestone were Suits, which was the number 1 scripted cable program on Thursday nights and Psych, leading the ever-growing social media market as the show with the most mentions on Wednesday nights.
There wasn’t a lot of scripted competition for Suits on Thursdays, but maintaining an average 5.5 million total viewers and about 2 million in their 25-54 demographic is nothing to sneeze about, especially when network television gives them a run for the money with favorites such as Grey’s Anatomy, Scandal, Person of Interest, Glee, Elementary, and The Vampire Diaries. Did you notice that Suits falls into no particular time zone? That’s because as a cable show, depending upon your time zone, it could go up against a different favorite show if you live in New York or Colorado. The same goes for CW shows, in case you were unaware.
Psych is currently in its seventh, and likely second-to-last, season, yet still gained about 17% more viewers comparable to its 2012 numbers. If the cast wasn’t ready to move on, you’d have to wonder how long USA Network would let Psych rule the airwaves on Wednesdays. Depending upon where you live, Psych could be up against such powerhouses as Arrow, Supernatural, Modern Family, Nashville, CSI, Law & Order: SVU, Criminal Minds and Chicago Fire. TNT’s scripted cable drama Southland doesn’t see nearly the same numbers that Psych gets on Wednesdays.
WWE Monday Night Raw slams the rating on Monday nights and a duo of successful repeats, NCIS and Law and Order: SVU deliver outstanding numbers for the network.